There is one compelling umbrella principle: Content leads to action. Quality content can attract audiences like never before. It can take your business to new heights. In fact, content marketing is on the rise and there is no reason your business should be left out.
1. Customer Education
Through the creation and promotion of good content, your customer base gains information about your products and services. This cuts considerable time in the process of selling to them. High-quality content not only reduces the sale cycle, but it also supports customers’ shopping habits according to recent studies. For instance, according to HubSpot’s State of Inbound 2014-2015 Report, 85% of customers will no longer rely on speaking to someone from your company by 2020. Instead, they will establish a link with your brand. Effective content marketing ensures that this link is maintained by keeping customers engaged.
2. Search Engine Optimization
Google ranks your site according to a certain algorithm which matches quality content to the searcher’s query. An effective content strategy will thus provide you with greater visibility in Google’s search results. Google’s algorithm also rewards sites where high-quality content is published with specific keywords. It is, therefore, not only important to generate content, but also to make sure the content is optimized. This is where the power of content marketing comes into play. One solution is to hire good freelance writers. The writers can use their expertise to generate such adapted content for your website. This will improve your rankings and make your site more appealing to search engines.
3. Leads Generation
One compelling reason to use content marketing strategies is to generate leads. As a matter of fact, HubSpot’s State of Inbound 2014-2015 Report shows that B2B companies that do not have a blog generate 67% fewer leads than those who blog. By using these marketing strategies, your site attracts a greater number of qualified leads that land on the site and use the content available. This establishes the website as a brand and a trusted resource. An authentic relationship results such that the customer is most likely to think of your brand when he has made up his mind to go ahead with a purchase.
4. Customers’ Expectations
The HubSpot’s State of Inbound 2014-2015 Report also reveals that the average customer spends half of his time online by engaging with content which has been customized. Before anything else and after everything, the customer engages with content. Whether it is a blog post, a video, an image, or news feed on social media, these forms of content make sure that your brand is on the front line. But this also implies that producing engaging and interested content regularly is an absolute must to meet your customers’ expectations. After all, you cannot blame the customer for expecting digitized content in the digital age.
My Recommendation: Buy Content Writing Gigs!
There are many ways to hire good freelance writers online. One such platform is truelancer.com. This platform provides you with the opportunity to buy content writing gigs at affordable rates. If you just know where to look for them and how to use them best, nothing can get in the way of your content marketing success.
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Rawiyah is an experienced writer, editor, and author of several guidebooks. She is also a regular writer for some websites. As a member of several well-known freelance platforms, she has gained invaluable experience regarding freelancing. Writing is her greatest passion.