Content is the base of Digital Marketing and marketing it in various forms like text, visuals, and video is ‘Content Marketing.’ You have to create, publish and distribute the content to the right audience. For Branding, engaging, attracting and expanding customer, here are the trends which we think are important.
Have you seen that Video has taken over the communication world? From WhatsApp to Facebook and the ever growing popularity of YouTube, the video is everywhere. Video content is most appealing to users and will continue in 2017 in various forms.
The Mobile search is always increasing, and it is more than desktop searches now. The takeaway for all marketers is that they have to focus on Mobile more than desktops. Your websites, blogs must be responsive, and your content should look great on mobile devices.
Facebook is making many changes in their features, and it continues to rule the Social Media. You can’t ignore Facebook while implementing your content marketing strategy. Facebook Pages and Posts still carry importance along with Facebook Ads.
The pictures and images have their importance in attracting the users. Whether it’s animation or graphics, the importance is still there for user attraction and retention. Any visuals have more effect than text, and they will have their importance in 2017 content strategy.
Ads on all Digital Platforms
Google AdWords, Facebook Adverts, and Ads on all other Social media as well as websites are important. Though everyone likes free marketing, Ads are unavoidable if you expect large numbers or immediate effect. Users still see customised Ads with good captions.
Content created by Users
The reviews, comments, suggestions, stories and all of the content created by users is important for other users. Users have also become smart to identity between true and fake content, and if you can encourage real users to share the content, that has a great effect.
Whether it is an email, a message or even an Ad; users like to see personalised content. The mass mailers are many times deleted or never opened. In all forms of communication, personalisation is key now.
Use of Technology
We have seen the advantages and popularity of new technology like Augmented Reality and Virtual Reality. You will see more of it in 2017 with the new launches of more advanced smartphones and advanced Apps.
Formats and Fonts
With New Year, the new templates are appearing in the market. The new format of presenting the content appears on latest websites. There are multiple new fonts and publishers have started using them for creating attractive text.
Your content will be more attractive if it can engage your current and prospective clients. If they can relate them or their problems to your content, you will have more users/viewers.
You have to maintain consistency in providing content. There are a lot of businesses, and many of them are putting content so that regularity will have more impact.