Solution to Design Problems: Design Crowdsourcing
Crowdsourcing is a relatively new concept. The term was coined in 2006 by Jeff Howe who defined crowdsourcing as “the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” Ever since, graphic design crowdsourcing websites has emerged. Companies or small businesses find it easy and effective way to crowdsource their design needs. For instance, crowdsourcing logo graphic design is a common practice for startups. There are several benefits to design crowdsourcing:
1. Get ideas in a short time
Design perception is subjective. This means that conflicts and disagreements are bound to arise when partners meet up to choose the company’s logo or other design requirements. These can be dealt with through acquiring many ideas. Crowdsourcing logo graphic design, for instance, may bring hundreds of distinct logo designs. Since not every partner views the same design under the same perspective, having many ideas opens a wider window for interpretation and, therefore, acceptance.
2. Reduce costs
The emergence of graphic design crowdsourcing websites means the need to hire design firms or independent designers no longer exists. These firms and individual services can cost up to hundreds, and sometimes thousands of dollars. An emerging crowdsourcing platform is Truelancer. This platform offers the best crowdsourcing due to a unique feature: contests. Truelancer has a contests section where you can post your design needs and watch as hundreds of freelance graphic designers submit their designs. You get to choose what suits you best while keeping the costs to a minimum, one-time payment.
3. Creativity Optimization
Established design firms will indeed consider the client’s best interest while creating projects. However, freelance graphics designers will modify their own preferences to keep a client happy so that they can earn more business in the future. The freelancers on graphic design crowdsourcing websites such as Truelancer are generally people who have great ideas but are looking for a chance to express these ideas. Once they get an opportunity, they are ready to give it their all and impress the client.
The freelance platform Truelancer allows you to set a deadline to your design contest. This ensures you get the submissions within a certain pre-set time delay. When dealing with an independent graphic designer or a design firm, they know you rely on them solely for the design. However, when you reach out to Truelancer and post a design contest with a deadline, the freelancers know this is their only chance with you.
Whether you consider crowdsourcing logo graphic design or any other designs, always choose a reliable platform to do so. Truelancer has earned a reputation as a reliable freelance platform. Posting a brief for a design contest is likely to get you hundreds of unique submissions within a few hours. Truelancer makes design crowdsourcing easier than ever before.
Do you have a Project/Design that you would like to crowdsource? Post a Contest on Truelancer today.
Rawiyah is an experienced writer, editor, and author of several guidebooks. She is also a regular writer for some websites. As a member of several well-known freelance platforms, she has gained invaluable experience regarding freelancing. Writing is her greatest passion.