It is a very complex and difficult task to catch the attention of an unknown internet user and possibly convert him into loyal audience for your website. The biggest question which arises is that what is the content which people like to read or engage with?
Finding the engaging content is always the most important part of all content strategies. But even on the internet patterns do emerge. They may be very minute but their effect can be tremendous. Here we statistically provide you with the most engaging content genres which people tend to get attracted to.
Here are 5 types of engaging content which attracts internet users
These come out to be a hot favourite when it comes to engaging content. They are small posts and thus very time efficient. They mainly provide the user with a number of listings with little details relating to an interesting topic like top 25 influencers or twitter or top 10 business ideas. They provide a quick engagement with the profit of a little information and thus attract a lot of audience.
CLICK here, to see an example of a list
When you give users something to see, the engagement tends to increase manifold. This is because psychologically seeing pictures is generally more attractive to us than reading. Info-graphic websites, photo blogs, gallery online stores and more such picturesque sites invite a lot of traffic.
So when you are thinking about creating engaging content, be sure to give photo ideas a shot!
CLICK here, to see an example of a gallery
Tutorials are another hot favourite when it comes to engaging content. Today, the globe is driven by the information centric customer. This means that we mean to know more about stuff. We realise the importance of information and knowledge. We tend to make informed decisions about various needs and work.
Thus more and more people search for articles like How to format my computer by myself or simply How to tie a tie! Thus always include tutorials if you want your website to be really engaging.
CLICK here, to see an example of a tutorial
As said above, the internet user wants information to make his decisions count. Thus he is always searching for some kind of solution and what better place to search than the internet. Thus articles like 5 Reasons why you are not losing weight or 10 Ways to boost your career invite a lot of traffic.
Thus, engaging content should have a fair share of posts which provide solutions.
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These are one the most engaging content on the internet. And all the facts support the statistics. Videos are full of information which helps users learn something new in a short time. They also provide your with a more interactive and engaging interface. Thus people are very much attracted to a video post.
For instance, if you run a cookery blog and just write down the instructions then you might invite less traffic than another food blog which had both the video and the instructions. The latter is more engaging because of the video.
Thus, when planning your content strategy, make sure you think about videos which can be made in your relevant fields.
CLICK here to see an example of a video post
What according to you is the most engaging content? Be sure to comment
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A passionate Blogger and Digital Marketer