The past year has been brilliant for the online world. The stats show that online businesses reached new peaks in the past year and the internet reached to a more diverse user base all around the globe.
To know more about the online trends and markets last year CLICK HERE
This has set even higher benchmarks for 2015 in terms of reach, growth, revenues and spending. This has left us with huge scope of speculation about virtually every aspect of the online world. Here are some online trends which I think will dominate the whole of 2015.
Freelancing will rise to commendable heights
Freelancing is on the rise. With more and more people shifting gears and embracing the adventure, comfort and independence Freelance has to offer, freelancing is definitely one of the online trends which will be the topic of hot discussions all year round because this is not just a change in the style of working but an entire shift in the global corporate work culture.
Digital Spending will be explosive
Ecommerce businesses have estimated a gross target of $1.4 trillion in 2015 in revenues and they will have to indulge in ever-increasing digital spending on marketing and promotion strategies to achieve that target. With an expected spending of $170 billion we will see digital marketing as one of the top online trends of 2015.
This will be seen in the form of more and in-depth social media marketing, content marketing, SEO marketing and more channels. One should also note that this will provide an opportunity for businesses like market research in the form of feedback and ad analyses.
Mobile Commerce will Boom to newer peaks
The number of people with smartphones and internet access has increased to new highs in the last year. This has opened all doors for mobile commerce which recorded revenues of $204 billion in 2014. This figure is poised to increase to $300 billion approximately in 2015.
These points to the online trends which will take shape as the usage of smartphones for online purchases and other online activities increases and results in increased revenues for businesses and diluted boundaries between the online globe and smartphones.
Association of Online Giants may be on the cards
Last year we saw Facebook take over Watsapp. This was a trending online topic in the past year. We are poised to see more of such mergers, takeovers and ambitions. This is because the business in 2014have given online giants even deeper pockets and liquid reserves to fund such strategies.
With numerous start-ups churning success stories in the past year we might see the process of takeovers and mergers by online giants like Amazon, Google and Microsoft.
More and more Start-ups
At least 25 new ventures were valued at over a billion dollars and the excitement doesn’t end here. The cost of entry for a start-up is at an all-time low according to Forbes. Also, funding for such ventures is at an all-time high as the number of angel investors and venture capitalists (VCs) has never been more. This has led to some the biggest rising stars like:
This will become one of the top online trends of 2015 for many reasons. For instance, this past trend has given the strength to more talented individuals to take a leap in their careers and take brave risks and work on their ideas of their own start-ups.
Online revolution will reach newer peaks
With more than half of the world’s population gaining access to the internet from various channels such as laptops, desktops, tablets and smartphones, we are bound to see the online revolution reach newer peaks as more and more people start using the internet for numerous purposes which suit their cause.
There will be increased online marketing, online purchasing, B2B and B2C online commerce and heightened social media.
More social media tools will surface
Facebook and Twitter have been the leaders of social media for the last few years but this has not stopped newer and niche ideas to surface and become successful. Numerous ventures like Pinterest, Instagram, and Flickr etc. have made their mark on the online globe as frequented tools of social media providing their users with interesting tools and services to share whatever they want.
This has paved the way for even more social media channels o surface and become one of the online trends in 2015.
Digital Marketing will boom as a business
As we see an increase in Digital Spending the opportunity for Digital Marketers will be more than ever before. We may see many new successful blogs and bloggers in 2015 as their content generates traffic on the internet.
Increased marketing of content, social-media, graphic designs like info graphics and more newer ways to promote stuff online will provide a platform for digital marketing firms, hosting companies and web development firms to gain more access to quality work and rake in liquid reserves to make bigger names for themselves.
SEO benchmarks will be higher
There is already an infinite amount of data on the internet. This has made SEO tougher and complex than ever before. We are in to see increased focus on new and improved SEO strategies which may well become one of the top online trends of 2015.
This may happen as more and more online firms will look for increased and better SEO providing specialists and marketers with an opportunity to provide new ideas and make their own success dreams come true.
Freelance Management Systems
As we see a trademark shift in the global work culture with more and more people moving towards freelance a new outsourcing platform is bound to emerge.
A freelance management system can be an inherent part of any HR department or a separate firm which manages the way freelancers are hired by people and companies and sees to their financial and other security needs.
This has been possible because companies are changing their hiring trends and looking towards freelancers as serious, experienced and quality professionals.
Virtual Workforce will increase
The online workforce and the presence of virtual firms is bound to increase as more and more businesses enter the online market and the global workforce shifts towards freelancing.
This may become one of the top online trends as people start appreciating the benefits online work-from-home platforms provide and take these ideas seriously.
Ecommerce will achieve exponential peaks
With the target of $1.4 trillion, we are bound to see even higher peaks of Ecommerce. This will happen as more people start using indirect channels such as smartphones and indulge in ecommerce from anywhere they want.
Ecommerce is bound to be one of the top online trends to be discussed all year round in 2015 and the years to come as it continues to boost the global economy in major proportions.
More and more start-ups will go global
The last year has seen exceedingly huge amounts of funding going to rising start-ups to aid their expansion and growth. Thus, it is imperative that will see global operations commencing for various ventures like Zomato, FlipKart and Slack etc.
Thus, these new ventures are on the verge of generating their own online trends as they increase their customer-base, following and operations by going global.
The online world has seen more changes in the last five years than it has seen in all the time before that. This shows the extent to which it has penetrated and established itself in every living and economic scenario of the globe.
This is the reason why online trends are ever changing and what’s trending now may not be after the next six months. Hence it is always nice to get an idea of what may be the upcoming online trends to get a better grip and plan yourself accordingly.
A passionate Blogger and Digital Marketer