What does 2015 hold for the online world?
With 2014 being an explosive year, with record-breaking revenues and exponentially climbing numbers, the online world might be poised for even bigger things in 2015. Every expert and amateur is speculating about it.
First, we should reflect on what 2014 had to offer.
Here are some highlights from 2014 just to get you started
Whatsapp takeover by Facebook
February of 2014 only echoed with three words, Facebook, Whatsapp and $19 billion. The takeover was the talk of all towns across the globe. While some speculated a not so very good deal, others and most of them saw it as a possibility of even better things to come in social media.
Nonetheless, this was no less than a lavish Victorian marriage ceremony, cementing the ties between two different and prosperous kingdoms.
Record high sales in B2C Ecommerce
$ 12,514 Billion! Yes! This was the aggregate amount of money which was spent by users worldwide to buy stuff off the internet.
This exceedingly humongous number clearly shows where the consumer trend is going. People are more inclined to shop online and save time and energy as the process provides more comfort and a whole variety of options.
An year of start-ups and Entrepreneurs
Yes, the year did belong to the brave ENTREPRENEUR.
At least 25 new ventures were valued at over a billion dollars and the excitement doesn’t end here. The cost of entry for a start-up is at an all-time low according to Forbes. Also, funding for such ventures is at an all-time high as the number of angel investors and venture capitalists (VCs) has never been more. This has led to some the biggest rising stars like:
The coming-of-age for mobile commerce
Mobile sales accounted for $204 billion of the whole ecommerce revenue in 2014.
This clearly shows that the era of mobile revolution is on the horizon where the internet combined with the smartphone empowers the user to move on to the ultimate level of comfortable and easy shopping and surfing.
Almost half of the world embraces the Internet
As you go through this article, more than half of the global population that is over 3 Billion people including you have gained access to the internet.
This is not just another number. This shows how fast the internet has penetrated the globe. This comes with the notion of more power to the people in terms of information, communication and business.
Now here are some very precise predictions for 2015
Digital Spending on advertising will reach newer heights
With an estimate to generate revenues of $1.4 trillion! Spending on digital advertising is bound to see a rise and is expected to see numbers as high as $ 170 billion.
This will create ripe opportunities for Digital Marketing firms and freelancers and thus, will be a driving force the entire global economy.
Mobile Retail will contribute a major chunk to all ecommerce
Yes! As discusses earlier, mobile revenue is poised to raise the bars and give people even more options to do anything on the net from anywhere and at any time.
In 2015 we can see $298 billion worth of mobile commerce revenues and this will keep increasing as smartphones and other mobile devices become more and more flexible and updated with newest features each day.
Freelance Economy will come of age
The time has come for freelancing to move from its nascent stages and grow into a flourishing industry of its own. With such high achievements in its years of gestation, we are bound to see more as it starts to become a serious professional standout. Some key things to look out for are:
- Corporations embracing the rapid growth of freelancers and establishing Freelance Management systems.
- More people will embrace freelancing as a full time profession.
- Freelance Economy can well contribute over 1000 Billion dollars to the world economy.
In a nutshell, we are going to see the rise of the independent worker who works on his own terms and believes more in his own talent and skills rather than collaborating with a reputed brand of MNC as an employee.
Online revolution will receive more traction
With the increasing share of mobiles and smartphones and more than 10000 people gaining access to the internet each day, the global economy has not yet seen the full scope of the online revolution.
We are poised to see higher levels of growth and increased revenues in the online markets as more and more people come flocking together intrigued by the idea of increased comfort and saved time =, energy and resources.
Your personal space and privacy will dilute even more
It’s a bitter but true fact. The social media has provided us with cheap and effective ways to connect and share with people but the inherent mind-set is still business based.
As people have more than two social accounts on the net, their interests, preferences, beliefs and customs are all out in the open and this provides valuable data to the businesses so that they can create effective social media marketing strategies.
This trend is bound to increase as more companies work together with social media giants to foster tools, strategies and plans to delve deeper into lives of each customer they can get their hands on.
As far as 2015 is concerned, one thing is certain… it will be happening as hell. We are bound to receive crackling news and figures all year round.
So sit tight and be pa part of the rising tide by effectively planning your own career and path towards success based precisely on what has happened and what is about to happen.
We at Truelancer promise to bring you the best content from our side and keep giving you better and precise information to guide you through your endeavors.
Wishing you a very happy new year
A passionate Blogger and Digital Marketer