To make a successful career in the online world, your core skills are only the first part of the plan. The next part, which is also the most integral, is how you promote your work so that more and more people notice you.
In a nutshell, it is called social marketing. When done in the best of ways, it can increase your traffic and engagement by leaps and bounds and take you closer to your career goals.
Here are 5 ways to do the best social marketing.
Connections are always important.
You need to add the correct people to your network in order for your business to grow.
With the correct network, you get more leads and more people are able to find you and your work. People impressed by your work will bring in more interested and prospective clients to you.
There are numerous ways to network which you can exploit like Facebook and twitter which will be discussed later in this piece.
The right kind of network build a reputation of credibility and respect for you and more people and the right people find and appreciate you and your skills.
Sharing your work and other impressive work is also of utmost importance in the online arena.
The more you share your work, the more it will get shared through your network and connections and thus more traffic will come to you.
One must also not undermine the power of sharing others’ work through your own networks as this generates a lot of goodwill which polishes your brand image and increases your residual value among others. This helps in bringing more passive traffic towards you.
Thus, sharing is always an admirable and advantageous attribute.
Social Media Tools
The internet is filled with numerous tools which can be exploited effectively to your advantage.
Using these tools reduces your time and effort devoted to promotion and helps you to concentrate more on your work.
Some of the tools you can use are:
Use the unseen power of Twitter
When it comes to twitter, there is a lot more than what meets the eye.
It has evolved into a powerful tool for promoting your work and gaining powerful and strong connections in the form of people and firms following you.
It has numerous tools like hash tags and direct mentions which can be used effectively to promote your content to the right kind of people or rather more interested people even if you do not know them directly.
Hence, go ahead, start tweeting about what you do and reap the benefits.
Facebook is not only for friends and family
The stats speak for themselves. Facebook is no longer a platform meant to just connect with long lost friends and long-distance relatives and girlfriends. It has evolved into a powerful business tool used exhaustively by most top business firms and people to promote their businesses, talents and what not.
It provides you with numerous paid and free methods of promoting your talents and work in the form of
Apps specific to your business
Communities to find like minded people and build strong connections.
For instance, I met Brian Wrixon, a US based publisher and peace activist on a poetry group on facebook. The connection later on proved beneficial to me as he helped me publish my poetry in his publication. This was all a 2 day affair.
Hence, facebook is a powerful tool for the growth of your career.
The online world is filled with umpteen opportunities and loads of treasures. With the right planning and promotion strategies you can achieve all that you have always wanted. Once, people notice and take interest in work, success, name, fame and money are not far behind. So keep putting in effort for none of it ever… goes in vain.
A passionate Blogger and Digital Marketer