As 2015 begins every entrepreneur will be on the lookout for new and improved marketing strategies to promote his brand and attract more customers to his business. In that effect, SEO will be an integral part of focus as more and more businesses fight for the top rank on global search engines.
Keeping that in mind, it is always beneficial to know where the platform of SEO is bound to go in 2015.
Here are some SEO trends which you should keep an eye on in 2015
We have seen SEO as a subset of content marketing in the past years and will continue to do so but the convergence or the overlap will become little more distinct.
A probable SEO trend will the shift of focus from content to technical components of online marketing while content marketing takes care of the hash and meta tags, indexing and penalty recovery.
The key conclusion to be made here is that the earlier combined focus on SEO and content will now be have to diversified in order for businesses to be successful.
More and more people are combining the power of the internet with the flexibility of smartphones. As mobile commerce and mobile internet reaches new peaks, companies will have to lay increased focus on mobile optimization.
This means that from 2015 onwards, if your website is not mobile friendly, it will most probably fail. Search Engines will take this trend shift into account and change their algorithms accordingly ans so should you.
Increased Power of Citations
Earlier, the most powerful components of SEO used to be the links and the citations and key words used to hold prime importance but at second place. This year will see a change in that SEO trend as the power of citations and keywords will equate with those of the links.
This will be noticed in content marketing as we start seeing more and more brand citations and mentions in order to enhance the SEO.
Increased power of Twitter and Facebook
Social Media has become the centre point of all digital and online marketing as it links companies to inherent consumer interests and choices. In this sector, Facebook and Twitter still reign as giants although new entrants have also been successful in the past year. These giants will continue to grow as the value of their social signals continues to increase on search engines.
Increased Threat of negative SEO
Negative SEO is not good for business. It happens when attackers build thousands of spammed links aimed at a competitors website in order to bring it down and causing their search rankings to plummet down to disastrous levels. This problem has grown over the years and as the era of transparency peaks, 2015 is bound to see a threat in this rising SEO trend.
Therefore it is essential to secure your website from attackers and competitors and make sure you are not a victim of these unethical practices.
This year is bound to see some interesting SEO trends. We might see unique and blended mechanisms which result in successful marketing and we can also see some ideas gone terribly wrong.
Keep in mind to stay informed, innovative and productive and the rest will take care of itself.
A passionate Blogger and Digital Marketer