Why is a Logo Important For an Organization?
Having a distinctive and original logo is essential for an organization. It is the foremost element used by stakeholders in identifying the brand for an organization, business or products, and services. It immediately creates recognition of the brand. The logo is also often the first chance for an organization to create an impression. From being present on advertising materials to being printed on the business card and letterheads, the logo finds its way through every aspect of the business. A huge mistake which many organizations do is underestimating its importance when it should, in fact, be a priority to find the right logo to represent a business.
Choosing the Right Logo for your Company
The most important aspect to consider when choosing the right company logo is the visual appeal. This determines the way stakeholders perceive the business. One way to do so is by using the right combination of colors for text and graphics. Some colors are obviously more attractive than others, but it does not mean they are particularly suited to other colors which are being used in the logo. The font also matters as much as the colors do. It is essential that the readers can easily and effortless read off text from the logo. The lettering can be done in a way to either illustrate friendliness or authority depending on the nature of the organization.
It is also of equal importance to consider the fact that graphics designing is subjective. That is, a person may perceive certain graphics in a positive light whereas the same graphics may be viewed in a totally negative way by others. What some people may describe as “awesome” may be described as “awful” by others. In such cases, it is also good to find the right balance. A preliminary market analysis would help in determining what is desirable to the majority of your target audience. This would aid in the logo designing process.
Design Crowdsourcing for Logo
The first factor to consider when designing a company logo is the budget. Often, a startup organization does not have the liberty to spend a huge amount of money on logo design. The best way to go about the process in such cases is crowdsourcing the design for your logo. Launching a Logo design contest is the first thing which pops up. Through such a contest, you get hundreds of designers to submit logo designs in your Logo Design contest at absolutely no cost! After all, when it comes to getting a logo designer, you would want as many options as possible so that you can eventually select the best one. Once you have zeroed in on a Logo Design among numerous entries you received in your Contest, you can chose the one you like as the winning Entry and award the designer with a pre declared Prize Money. You can check out some Ongoing Contests on Truelancer
By employing a particular designer for the task, you will be limited in terms of logo choices. An easy way to launch a logo design contest is using platforms such as Truelancer.com where you can crowdsource the design for Logo, Tshirts, Business Cards or almost anything related that needs creativity. You only need to post the particular project, offer a prize for the best logo and choose from the hundreds of designs you get.
Have a work that you want to crowdsource?
Head of Product – Truelancer Prime
Technopreneur – Startup Evangelist – Food Hobbyist and a Writer.