Business marketing is such a field, where you can add as much sugar as you want to get the sweetest results. However, for startups or entrepreneurs, it is difficult to cope with the expenses of business marketing. Everyone wants the finest results, but most of us get stuck with the budget. However, the good thing is that bootstrapped entrepreneurs can still manage to carry out excellent business marketing campaign within a small budget. For that, you have to be smart and meticulous. Below, we shall discuss the top 10 tips for bootstrapping marketing:
- Manage to Find Some Interns
Your startup business needs fresh blood and young attitude. Of course, we cannot undermine the productivity of experienced personnel. But, the matter of fact is that getting a bunch of experienced employee would cost your business heavily. Instead of finding experienced fellow, look for young and vibrant people, who are ready to provide their labor in exchange of a low scale salary. Use college or school interns for your business marketing purposes. This is definitely not ‘exploitation’, but a way of helping your own business and helping others. Interns would obtain good professional experience and nevertheless, they will earn handsome pocket money. A perfect win-win situation!
- Work on Your Marketing Plan
You need a strong marketing plan of actions. Indulge enough time to prepare your marketing plan, judging the present financial feasibility of your company. Without a plan, you would not get to anywhere rather than losing some money against some futile actions. So, planning is important and you need to do it with meticulousness.
- Explore the Power of Social Media
The latest, and probably the best tool for business marketing is social media platform. Social media is an excellent way to get connected with potential buyers or service seekers. Exhibit your business, mingle with fans, update promo offers and observe the power of social media. The best thing about social media websites is that they are absolutely free.
- Write Press Release
Often bootstrapped business owners ignore social media, but they waste time and energy in content marketing. Too much content marketing would not take you to anywhere. You need versatility in your content and thus you need to publish press releases quite often.
- Obtain Free Business PR Online
Obtaining online business PR is not rocket science. Publish articles in free article directories and blogs. This will help you to generate online business exposure. It will also move your website rank in Google search results. If you can hit the 1st page of Google – nothing can get better than that.
- Build Unique and Interactive Website
Build your business website with precision. A little extra investment in website building is a good thing to do. A unique and professional website can fetch immense profitability for you.
- List of Potential Clients
To earn more profits, you need to understand your potential clients or customers. Hitting the right keys is important for playing a piano. Business marketing is also the same. You need to hit the right keys.
- Expand Social Engagement
A businessman should know the art of mingling with people. Your vibrant attitude should attract others and for this you do not need to make any expenses. So, start expending your social engagement.
- Try Video Marketing
Major video streaming website YouTube is completely free. So why not exploring it for business marketing? Make simple video presentations and upload them on free video streaming websites.
Keep Doing Experiments
In business marketing, never say no to anything. In fact business marketing should not be stereotype. It is a dynamic field and hence, you need to make experiments periodically. Small changes can even draw attention of a large section of people.
Break bigger task’s into smaller and Hire Freelancers to get them done quickly. This will help you save time and money in long term and you will see results faster.
Click to Hire Freelancers