32 Simple Steps for Your Small Business to Rank Higher on Google Maps + 1 Bonus Tip
1. Well-designed desktop website
2. Mobile Responsive Website
3. Blog integration
4.
5. Customer reviews and testimonials
6. Contact page –
Add a contact page with address,phone number and google map embed of your address.
7. Redirect non-www to www and vice-versa
8. Keyword research
9. Content –
Have unique, original and high-quality content on all the pages.
10. Map keywords with different pages
11. Clean URL for every page-
Keyword optimized url for every page.
12. Unique Meta Titles for every page using keywords
13. Unique meta description for every page using keywords
14.
Unique and keyword optimized h1 and h2 tags.
15.
Alt tags for every image.
16. Schema.org integration-
Implement schema for the business name , address and phone number.
17. Internal linking-
Internally link different pages of the website.
18. Facebook business page-
Create a facebook business page.
19. Add physical address on your Facebook page
20. Google Places page-
Claim exciting Google Places listing or add a new listing of your business.
21. Address on Google places-
Make sure to use the exact address on Google Places as its mentioned in your website.
22. Website on Google places-
Add your website address to your Google places page.
23. Categories on Google places-
Choose appropriate categories for your business on Google Places.
24. Pictures and images on Google places-
Add as many pictures and videos as you can.
25. Introduction or About us on Google places-
Write detailed and unique Introduction or “About Us” section for your Google Places page.
26. Business hours on Google places-
Add your business hours.
27. Yelp Business Page-
Claim Yelp listing of your business page and optimise it just like Google Place page.
28. Other local directories-
Claim listing on all other local sites (Foursquares, Angies List, Yellowpages,etc.)
29. Get reviews on Google places-
Get more reviews for your business on Google.(Send emails to prior customers to write a review for your business on Google places.)
30. Respond to reviews –
Respond to every Google or Yelp review of your business.
31. Google search console-
Open a Google search Console account for your website.
32. Google Analytics-
Open Google Analytics account for your website and keep tracking your results.
Bonus Step
Spy your competitors-
Search for your own keywords and see what your competitors are using for enhancing their SEO.