32 Simple Steps for Your Small Business to Rank Higher on Google Maps + 1 Bonus Tip

March 1, 2017 by Vaibhav Blaggan

1. Well-designed desktop website

2. Mobile Responsive Website

3. Blog integration

4. Business address and phone number in the header and footer

5. Customer reviews and testimonials

6. Contact page –

Add a contact page with address,phone number and google map embed of your address.

7. Redirect non-www to www and vice-versa

8. Keyword research

9. Content –

Have unique, original and high-quality content on all the pages.

10. Map keywords with different pages

11. Clean URL for every page-

Keyword optimized url for every page.

12. Unique Meta Titles for every page using keywords

13. Unique meta description for every page using keywords

14. Heading tags-

Unique and keyword optimized h1 and h2 tags.

15. Alt tags-

Alt tags for every image.

16. Schema.org integration-

Implement schema for the business name , address and phone number.

17. Internal linking-

Internally link different pages of the website.

18. Facebook business page-

Create a facebook business page.

19. Add physical address on your Facebook page

20. Google Places page-

Claim exciting Google Places listing or add a new listing of your business.

21. Address on Google places-

Make sure to use the exact address on Google Places as its mentioned in your website.

22. Website on Google places-

Add your website address to your Google places page.

23. Categories on Google places-

Choose appropriate categories for your business on Google Places.

24. Pictures and images on Google places-

Add as many pictures and videos as you can.

25. Introduction or About us on Google places-

Write detailed and unique Introduction or “About Us” section for your Google Places page.

Must Read Social Media Management: Key Strategies for Success

26. Business hours on Google places-

Add your business hours.

27. Yelp Business Page-

Claim Yelp listing of your business page and optimise it just like Google Place page.

28. Other local directories-

Claim listing on all other local sites (Foursquares, Angies List, Yellowpages,etc.)

29. Get reviews on Google places-

Get more reviews for your business on Google.(Send emails to prior customers to write a review for your business on Google places.)

30. Respond to reviews –

Respond to every Google or Yelp review of your business.

31. Google search console-

Open a Google search Console account for your website.

32. Google Analytics-

Open Google Analytics account for your website and keep tracking your results.

Bonus Step

Spy your competitors-

Search for your own keywords and see what your competitors are using for enhancing their SEO.