SEO Tips to Drive Traffic in 2018 (6 min read)
What do you want?
For your content to rank well on Google and want some SEO Tips.
When do you want it?
Here’s some SEO Tips for you.
Many SEO tactics just don’t work anymore. If you’re using outdated tactics, it’s time to rethink your approach to SEO.
Other tactics get a lot of attention. But sometimes it turns out that those new and cool trendy tactics don’t actually work for you anyway.
Still other legit SEO tactics (hello, week-long technical audits!) simply take time. I’m talking months or even more than a year to show results.
But that doesn’t mean your SEO strategy has to be a real time-suck.
Let’s focus on more actionable and proven SEO tactics. The kind that will help you today.
Here are some SEO Tips to Drive more Traffic to your Website in 2018
In most searches, at least 50% of people use four words or more. This means that just keywords are not important. You need long-tail keywords that are specific to the search.
When it comes to broad keywords, there is tough competition out there which means that you need to offer something more to stand out among the crowd. A long-tail keyword is important so that people get specific results for what they are looking for.
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Good Quality Content: One of the Most Important tips in all SEO Tips
In this competitive world, there are many people who write on the same topic. What should you do different to get listed at the top of the search listings? The answer is writing good, well-researched content.
The content on your website should also be diverse to avoid any internal competition among web pages for search engine listings. You need to organize your website in way that when people search for something specific, all related information is easily accessible. Also make sure that your content is regularly updated as search engines regularly check for updates to provide the best result to its users. Writing good content can boost up your traffic and ultimately affects your SEO.
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Meta Description and Title Tags:
Title tags are similar to a book title. This is the clickable link that appears on search engine result pages. If we take Google’s example, an ideal title tag should be less than 60 characters.
A meta description is what appears below the title in search engine results. This is what creates the first impression on a user, and trust me, first impressions matter. If you have a good and concise meta description, there’s a better chance of people visiting your web page and also good for SEO.
Images are what add color to a web page and make it less boring. I can’t even think of a web page with images. For a better search engine listing, make sure that you optimize the images by adding descriptions, alt tags, and titles. Its beneficial for your website SEO efforts.
A search engine can’t identify an image’s content. It is the text with an image that helps them rate how relevant a page is. For this, use original, optimally sized, good quality images.
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For a search engine, backlinks are an endorsement of a website. A guest blog on another site that links back to yours will drive traffic to your website.
Getting a listing in online directories will also drive traffic to your website. The description of your business in a e-directory will have a link to your website. Make sure you continuously update your information in these directories to generate traffic and increase your SEO ranking.
For a search engine, an SSL certification is important. What an SSL certificate basically does is it changes your website’s “http://” to “https://” that makes it more trustworthy and protected. If you want a search engine to trust you, a SSL certificate is a must.
According to Google, there are more mobile searches than on desktops in 10 countries including Japan and the US. In order to capitalize on this growing trend, your website needs to be mobile friendly.
My favorite tips would be reoptimize your old content to earn Google Featured Snippets. Earning Featured Snippets allows you to occupy position 0 and gain high CTRs against your competitors.
These changes will also set you up nicely for Voice Search Optimization. 80% of Google Home queries return answers from Featured Snippets.
1. Look for content that has top 10-20 rankings but has not earned featured snippets
2. Reformat your content to include ordered and unordered lists
3. Use lots of descriptive sub headers to break up you content
4. Keep you content succinct with paragraphs no longer than 40-50 words
5. Submit your updated content to Google via Search Console
Well these are a few SEO Tips for you but believe me it will give you a big rise in your website Ranking.