Every freelancer wishes to become the best as well as to have a steady loyal client list. This may not be easy as it may sound at the beginning but with dedication and adherence to some principles will help you win and build longstanding relationships with your clients
- Don’t be casual
As a freelancer every opportunity you get to market your skills should be used well so as to get you future clients. While not being casual in marketing may win you clients, being casual in your delivery and handling of your client’s project will lead to poor reviews or loss of clients.
- Innovativeness and originality
Clients are your source of livelihood and their primary demand is usually originality. Research as well as well as learning the current trends is guaranteed to get you clients as you will be in a position to meet the demands and educate the client on what is best for them.
- Accumulate several samples of your work that demonstrate your ability, versatility and talent
Having samples that you can show a client is essential to winning his/her business. No one is willing to risk their project on someone who doesn’t know what to do. All trusted freelancers ensure that the samples they provide show their ability on the various projects that they handle as well as other talents.
- Apply for jobs you are qualified for
Trusted freelancers build their reputation by only applying for jobs that they are qualified for and are sure that they shall be able to meet the clients’ specifications. By doing so, freelancers are assured of repeat clients due to the quality of their work.
- Create new work opportunities
You can win more clients as a trusted freelancer by creating new opportunities. This can be achieved by approaching local companies and offering to help them with your abilities to grow e.g. by refreshing the content of their website so that it gets more hits and improved business. Such opportunities are great since you are able to meet and enlighten the clients on what you offer them.
Networking is very important for every freelancer. Some of your clients are also freelancers as well and networking is one way of getting to know what clients actually want and need from others in the industry.
- Partner with others
Partnering up with other freelancers either to work on a project together or by symbiotically assisting each other helps you win more clients. By web designers partnering with copywriters, they are able to offer a complete package to the client and thus makes it easy for both to find work.
Being trusted also entails being reliable. Clients return to you because your quality of work was good and because you are reliable in delivery. This will not only help you get good reviews and repeat business, it will also win you new clients due to your reputation of being reliable.
There may be other ways of winning clients but to maintain your existing clients through the above methods is sure to get you new clients from the satisfied ones you already have.