What immediately comes to your mind when you are craving for some fried chicken?
Most probably, the image on the right isn’t it?
This in a nutshell is the power and impact of a graphic image which forms a small but basic component of what we call Graphic Advertising.
If you’re thinking how is graphic advertising going to empower your business… here are 5 ways how.
It’s basic human psychology which states that people tend to associate with an image far quicker than they associate with text or other forms of media and communication. Graphic Content made by using the right mix of colours and developed using sophisticated tools can create a larger impact and deliver exactly the message you want to deliver.
For instance, the partially bitten apple image is now globally associated with Apple Inc. and is a symbol of quality and high standards.
Therefore, to connect immediately, good graphic content becomes a must have.
Images are easier to remember for a long time compared to text and other forms of media like videos or interactive anime.
This generates customer loyalty and increased word to mouth promotion once you have formed a base. In the long-run more people will associate to your brand image and this will help your business grow.
Barrier Free Brand Promotion
As the sub-head suggests, good graphic content can help you reach a diversified portfolio of customers and is of great importance when you are expanding your operations on a global level or to a culturally alien market.
This is because, graphic content can be independent of languages, cultures and religions and penetrate through these regional and cultural barriers to deliver your messages to all races alike.
People may not understand languages from other parts of the globe but the meaning and symbolism of images is universal and cannot be diversified. This sole reason will help you reach customers where others fail to do so.
Simplified mass communication
Methods of mass communication like publishing content in press releases and online forums can be a costly and time-consuming affair.
But this is not the case with graphic advertising as it takes up less space than content and once the basic idea is at hand, it takes less time to develop thus saving both time and money.
In addition to the above advantages, images have a larger tendency of going viral and becoming popular than other forms of mass-media and hence, have a greater chance of providing effective mass communication for your business.
Psychological Competitive Advantage
When people start associating your brand and your business with and image cemented in your mind, you instantaneously gain a psychological competitive advantage over rivals as there is increased brand awareness and consumer.
Your firm develops from an entrant into a strong player in your segment and your business takes serious shape.
For a business to grow, extensive brand promotion and effective marketing strategies are essential apart from having high quality of service. These tools help you promote and make people aware of your skills allows your business to climb the ladders of success.
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A passionate Blogger and Digital Marketer