Does your Startup Needs a Mobile App?

January 16, 2016 by Prakarsh -

One of the major challenges faced by many startups is the lack of market presence and recognition. Unless they can quickly distinguish themselves from long-time competitors, they stand no chance. Funding will be difficult, attracting customers will be another issue. However, the introduction of mobile apps has significantly reduced such burdens from startup businesses. Now, these new businesses can show their presence through social media platforms. They can even further amplify their presence by designing interesting mobile apps, specifically targeted to a certain audience group. In short, a startup needs a mobile app to thrive in the new era of technology and fierce competition.

Advantages of Having a Mobile App

1. Acquire Valuable Information

Mobile Apps provide startup business with the opportunity to create customer interaction in real time. The businesses can thus obtain valuable information such as the target audience interest, demographics and customer engagement through the user profiles people create on mobile apps. As a general rule, the more interested a customer is in a certain product or service, the more likely he will end up paying for it. The information acquired will also help you serve your customers better.

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2. Customer Base Expansion

Despite the fact that a business can already have a traditional web-based site, there is still room for more customer interaction if a mobile app is added to the marketing tools of the business. For instance, a report by Ericsson Mobility Report in 2014 revealed that mobile subscription will reach a target of 9.3 billion by 2019. It was also stated that out of the 9.3 billion subscriptions, 5.6 million will come from smartphones. These figures clearly show the disadvantage startups with no mobile app will be facing in the years to come.

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3. Marketing Strategy

A startup needs a mobile app as part of its marketing strategies. There is no better and low-cost way for the promotion of products and services than spreading the news. Mobile apps make this task easier than ever thought possible. As a matter of fact, market research has demonstrated that clients trust businesses that offer mobile apps more than the ones that do not. Also, since mobile apps can significantly be customized for each particular startup, it is a great way to make your business stand out by designing a rare, yet attractive, layout for the app.

Is It Hard To Launch A Mobile App For Your Startup?

It doesn’t have to be! The hardest part of launching a mobile app is probably the design process. However, this is greatly facilitated by freelance platforms which are available nowadays. One can easily hire a freelancer for a reasonable cost from freelancing platforms like Truelancer.com. You can simply create a free account on one of these sites, Post a Project on Truelancer.com to hire android developers or to hire iOS developers. You can select among the various proposals that you receive from plethora of experienced freelancers on Truelancer.com. The payments are not transferred to the Freelancer directly but stays in a Safe deposit of Truelancer. Truelancer only releases the payment to the Freelancer once you are satisfied by the work and you approve the payment.

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