TOP 21 Digital Marketing Tools for 2023

Digital Marketing Tools: I’m a digital marketing enthusiast always on the lookout for the latest and greatest tools to give my strategies that extra boost. While I firmly believe that success ultimately comes from a well-executed marketing plan and not just relying on tools alone, having the right technology stack can help you zoom past the competition!

Think of these tools as your secret weapons in the digital marketing realm. Some of them are like the sturdy foundation of a house – email marketing, web forms, analytics, and CRM systems. They provide the essential infrastructure to support your marketing efforts. But let’s not forget the specialised tools, the unsung heroes that add that extra touch of magic to your campaigns – the keyword rank trackers, design tools, and more.

Imagine wielding these 18 digital marketing tools, each serving as a powerful instrument in your tool belt. With them, you’ll be able to take your marketing strategy to exhilarating heights and achieve remarkable results. So, buckle up and get ready to explore the dynamic world of digital marketing with these indispensable tools by your side. Trust me, you won’t want to embark on your marketing adventures without them!

Learn how to run more impactful, measurable marketing campaigns.

Table of Content:
The Top 20 Best Digital Marketing Tools in 2023 Ahrefs All-in-One SEO Brafton Omnisend ProofHub PointerPro Yoast Slack Trello Google Adwords Google Analytics Whatagraph Moosend MailChimp Asana BuzzSumo MeetEdgar Buffer Hootsuite Pixpa

The Top 20 Best Digital Marketing Tools in 2023

1. Ahrefs

Ahrefs is an exceptional SEO tool that significantly enhances website traffic. With an extensive database of approximately 150 million keywords in the U.S. and even more for 150 other countries, it provides comprehensive insights and analysis.

One of the standout features of Ahrefs is its competitive analysis capabilities. It allows users to investigate the backlinks pointing to their competitors’ websites and identify their top-performing pages, among other valuable information. By examining where their content ranks and utilizing the Content Gap tool, users can identify areas of weakness in their content strategy.

The Top Pages tool offered by Ahrefs enables users to identify the pages that generate the highest traffic, both on their websites and on their competitors’ sites. This information is invaluable for optimizing content and understanding the competition.

In my opinion, Ahrefs is undoubtedly one of the best SEO tools available. Its impressive range of features and continuous updates never fail to amaze me. It remains unrivalled in terms of its comprehensive functionality and is my go-to tool for all things related to SEO.

2. All-in-One SEO

AIOSEO is a widely-used WordPress plugin with over 2 million installations. It offers a range of features to optimize websites for search engines. 

With an actionable checklist, site audits, and WooCommerce optimization, it improves click-through rates and overall site performance. 

AIOSEO also includes tools for enhancing local SEO, enabling businesses to target specific geographical areas. This comprehensive plugin is a go-to solution for WordPress users seeking to maximize visibility and attract organic traffic from search engines.

3. Brafton

The Brafton Content Marketing Platform is a specialized software designed to cater to the needs of content marketers. 

With over 15 years of content marketing expertise, Brafton has developed a platform that streamlines the content creation process. 

Key features include optimized workflows based on best practices, a content library for organizing collateral by tags and campaigns, and a dynamic content calendar that automatically updates project timelines. 

Brafton’s platform is tailored to meet the unique requirements of content marketers, enabling them to enhance productivity and effectively manage their content marketing strategies.

ALSO READ: Digital Marketing Trends to Watch in 2023

4. Omnisend

Omnisend is a feature-rich email and SMS marketing platform designed to boost sales for marketers and e-commerce brands. Its standout feature is its powerful automation capabilities, allowing users to automate various marketing actions seamlessly. 

Once customized messages are set up, Omnisend ensures they are sent at optimal times, maximizing sales while freeing up time for other tasks.

In addition, Omnisend offers user-friendly email and form builders specifically tailored for e-commerce purposes. With intuitive interfaces, these tools aid in generating signups and driving more sales. 

Omnisend is a comprehensive solution that empowers marketers to optimize their email and SMS marketing strategies and drive revenue growth.

5. ProofHub

ProofHub offers tiered pricing plans with a fixed rate of $49 and $89 per month, allowing unlimited users to access the platform. With ProofHub, teams can ensure real-time communication, efficient campaign planning, task assignment to multiple individuals, and progress tracking while maintaining organization.

The platform provides customizable features to align marketing campaigns, plan resources, and create workflows tailored to specific goals. This ensures teams have a clear understanding of their tasks and how to work collaboratively. With the ability to prioritize projects and gain real-time insights into campaign progress, users can make informed decisions and adjust strategies as necessary.

By consolidating various functionalities into a single platform, ProofHub eliminates the need to rely on multiple tools, streamlining marketing campaign management and enhancing productivity.

6. Pointerpro

Pointerpro is an impressive lead generation tool with pricing starting from $33 per month. It offers the ReportR pack, which enables respondents to receive personalized PDF reports instantly after completing surveys. 

Pointerpro seamlessly integrates with your current marketing stack through webhooks, Zapier, or Integromat, allowing for easy transfer of leads to your CRM or email marketing tool. This integration facilitates the initiation of nurturing campaigns and enhances lead management efficiency. 

If you’re seeking a robust solution for lead generation, Pointerpro is a software that should be seriously considered by your marketing team

7. Yoast

Yoast is a widely-used plugin for WordPress, available for free with additional paid premium plans based on the number of sites you want to monitor. It seamlessly integrates with Gutenberg and the Classic editor, providing exceptional content optimization features.

Yoast aids in selecting cornerstone content, optimizing focus keywords for better rankings, managing individual content URLs, and incorporating internal links for improved SEO. The plugin also assesses the readability of your pages, providing a Flesch Reading Ease score.

Furthermore, Yoast regularly updates its features to align with Google’s algorithm changes every two weeks, ensuring users can stay up-to-date with their SEO practices. With its comprehensive capabilities, Yoast remains a valuable tool for enhancing content optimization and staying ahead in search engine rankings.

8. Slack

Slack is a highly popular communication service for businesses, offering organized channels that promote focused collaboration. 

It enables networking opportunities by allowing users to join or leave channels as needed seamlessly. One of its key strengths lies in its extensive integration options, empowering teams to enhance Slack’s functionality with tools like A/B test results, analytics, and customer notifications. 

Small to medium companies can benefit from free plans, while enterprises can opt for custom pricing. With its user-friendly interface and streamlined communication features, Slack is widely regarded as a top choice for efficient collaboration and networking, particularly in the digital marketing realm. 

Its ability to keep conversations organized, minimize distractions, and facilitate seamless integration with other tools makes it an indispensable tool for modern businesses seeking enhanced productivity and effective team communication.

9. Trello

Trello is a widely used content management tool that serves as a valuable asset for brainstorming and organizing content. It is a preferred choice at HubSpot, where it helps manage the scheduling of blog posts.

What makes Trello appealing is its accessibility, offering free usage for small teams and businesses. It provides a visually appealing online content brainstorming and scheduling platform catering to remote or global teams.

The ability to assign multiple employees to a card allows for clear accountability in tasks such as writing, editing, or adding CTA offers to a post. Users can create cards, add notes on specific topics, set deadlines, and assign topics to specific teams. Trello facilitates collaboration and provides clarity on the progress of projects in the pipeline.

10. Canva

Canva is a user-friendly design platform that enables users to create stunning images through a drag-and-drop interface. 

With access to a wide range of custom pictures, icons, shapes, and fonts from the Canva catalogue, it offers a simple and visually appealing solution for designing logos, presentations, images, and graphs tailored to your team’s requirements. 

What sets Canva apart is its ability to empower users without the need for extensive design experience, allowing them to bring their visions to life. 

By leveraging Canva’s extensive image collection, individuals can easily create professional-looking designs that align with their specific needs and preferences. Whether you’re a novice or an experienced designer, Canva provides a versatile and accessible platform for creating visually captivating content.

11. Google AdWords

Google Ads, formerly Google AdWords, is a widely used advertising platform that enables businesses to promote their products or services on Google’s search engine results pages. 

It offers flexible payment models such as pay-per-click (PPC) or pay-per-call (PPCall). With the help of the Google Keyword Planner, businesses can conduct keyword research to identify relevant keywords for their ads and content. 

By bidding on these keywords, businesses can ensure their ads appear prominently in search results, reaching users actively searching for related queries. This targeted approach helps drive high-intent visitors to their websites. 

Google Ads provides businesses with the opportunity to increase online visibility, drive targeted traffic, and potentially boost conversions. It remains a popular choice for businesses of all sizes looking to effectively advertise and reach their target audience on Google’s search engine.

12. Google Analytics

Google Analytics is widely regarded as the go-to platform for website analytics, essential for digital marketers. Having a level of expertise in Google Analytics has become a necessity in the field.

At its core, Google Analytics provides valuable insights about website visitors, their sources, and the pages they engage with the most. Moreover, it enables the setup of conversion tracking goals, advanced e-commerce tracking, and event tracking to gain a deeper understanding of user engagement.

Personally, I rely on Google Analytics daily. To gain a comprehensive understanding, I recommend exploring “The Ultimate Guide to Google Analytics in 2019” for further insights.

13. Whatagraph

Whatagraph is a comprehensive marketing data tool that allows agencies and in-house marketers to seamlessly connect, visualize, and share their data. 

It offers a range of features to create visually stunning and automated reports across various marketing platforms. With over 40 data sources available, including popular ones like Google Analytics, Google Search Console, TikTok Ads, Pinterest, Meta, YouTube, and Google Ads, users have access to a wide range of data to incorporate into their reports. 

The platform provides over 100 report templates as a starting point, enabling users to build insightful reports and dashboards. Customization options, including advanced report customization and white labelling, allow users to tailor the reports to their specific needs and apply custom branding. 

Additionally, Whatagraph offers live dashboards and the ability to share reports on-demand or automate their send-out. Overall, Whatagraph is a powerful tool that simplifies data reporting and enhances the visualization and sharing of marketing data.

14. Moosend

Moosend is an all-in-one email marketing and automation solution. 

It offers lead generation with popup forms and a drag-and-drop email builder for creating promotional campaigns. The platform emphasizes segmentation, personalisation, and real-time reporting to optimize the customer journey and track campaign performance. 

With Moosend, users can set up their digital marketing strategy effectively, capturing leads and improving engagement through targeted and customized email campaigns.

15. MailChimp

MailChimp is a robust email marketing and social advertising tool that enables users to automate and coordinate their campaigns seamlessly. 

It provides tracking capabilities to monitor campaign-generated traffic and offers numerous integrations with various SaaS companies. 

MailChimp excels in email drip campaigns, making it a powerful tool for engaging with your audience. 

With its comprehensive features and user-friendly interface, MailChimp serves as an excellent option for businesses looking to enhance their email marketing efforts and effectively connect with their target audience.

16. Asana

Asana is a collaborative workflow management system that focuses on visual organization, enabling teams to streamline information and align goals effectively.

With Asana, users can:

• Record and visualize projects for better clarity
• Set deadlines and prioritize tasks
• Assign tasks to team members
• Identify and address friction points and bottlenecks
• Generate quick and transparent project reports
• Facilitate cross-team collaboration by breaking down silos

Asana’s Portfolios feature enables tracking of project statuses, ensuring timely execution of digital marketing initiatives and providing support and motivation to team members. By leveraging Asana’s capabilities, teams can enhance productivity, improve communication, and achieve their marketing goals efficiently.

17. BuzzSumo

BuzzSumo is a powerful content research tool that stands out for its ability to identify top influencers in your industry and facilitate connections with them.

With BuzzSumo, you can:

• Discover trending topics and customize your search to generate relevant evergreen and trending content for your target audience.
• Access analytics and social mentions for your content, allowing you to evaluate its performance and make data-driven decisions.

By leveraging BuzzSumo’s features, you can gain valuable insights into your industry, create engaging content, and build relationships with key influencers. This tool helps you stay ahead of trends, optimize your content strategy, and maximize your reach and engagement.

18. MeetEdgar

MeetEdgar is a highly effective social media management tool that offers a range of powerful features.

With MeetEdgar, you can:

• Utilize the browser extension to effortlessly write posts and extract key highlights from your content for easy sharing.
• Categorize your content and schedule posts from each category at specific times.
• Enjoy 24/7 post scheduling, with the ability to recycle previous posts when your queue runs out.
• Run A/B tests to optimize the language and content of your posts.
• Benefit from seamless integration with LinkedIn, Twitter, Facebook, and Instagram.

MeetEdgar simplifies social media management, allowing you to efficiently schedule and share engaging content across multiple platforms. Its automation features and content recycling capabilities make it a valuable tool for maximizing your social media presence and driving audience engagement.

19. Buffer

Buffer is a comprehensive social media management tool that simplifies the process of managing all your social media marketing efforts in one place.

Key features of Buffer include:

• Planning, creating, and scheduling social media posts across multiple platforms.
• Accessing smart analytics to track and analyze the performance of your posts.
• Engaging with your followers through the social media inbox.
• Collaborating with your team to execute organic social strategies efficiently.

With its clean interface and user-friendly setup, Buffer offers a seamless experience for managing your social media presence. Whether you need to schedule posts, analyze metrics, or interact with your audience, Buffer provides the necessary tools to streamline your social media management.

20 Hootsuite

Hootsuite is more of an enterprise social media management solution, but it’s quite powerful and very popular. Hootsuite can store your approved content in a cloud that team members can access 24/7 for social media posting needs. It allows multiple posts to be scheduled at once with developed tags and keywords.

Using Hootsuite, you can track the performance of your social media content. Hootsuite can calculate ROI, and conversions, and track public conversations about your brand or specific subject matter. Plans have tiered pricing, starting at $29 per month and ranging toward $599 per month for the enterprise.

21. Pixpa

Pixpa is an all-in-one website builder and digital marketing tool designed to empower photographers, creators, and small businesses by helping them create professional websites without touching a single line of code. You can create a website to showcase your portfolio, share, sell or deliver your work, market yourself and grow your business more, easily, accessible, and affordably.

Pixpa comes with a built-in SEO manager that lets you set sitewide metadata, specify search engine-friendly URLs, generate automatic sitemaps, and more. Pixpa’s marketing tools provide various marketing pop-ups and announcement bars, allowing you to promote your business, take control of your brand and manage your entire web presence, all in one place. 

Conclusion

In today’s ever-evolving digital marketing landscape, having the right set of tools is crucial for staying ahead. This list of 21 digital marketing tools covers various aspects, including SEO, content marketing, email marketing, social media management, and analytics. From comprehensive platforms like Ahrefs and All-in-One SEO to automation-focused tools like MailChimp and Moosend, these tools offer invaluable insights, automation capabilities, and collaboration features. Google AdWords and Analytics play a significant role in driving online visibility and tracking campaign performance. Collaboration tools like Slack and Trello ensure seamless communication and project management. Design tools like Canva and Pixpa empower marketers to create visually appealing content. With tools like Whatagraph, marketers can visualize and share comprehensive marketing data reports. The combination of a well-planned approach and the right tools is essential for success. By leveraging these digital marketing tools, marketers can optimize campaigns, streamline workflows, and achieve exceptional results in today’s competitive landscape. Embrace these tools, experiment with their features, and embark on marketing adventures with confidence!