Boost Your Conversions: 8 Irresistible Call to Action Examples That Give Results
You’ve done the hard work of building a stunning website, crafting captivating ads, and launching engaging email campaigns. But now, it’s time to take your marketing efforts to the next level. How? By mastering the art of effective calls to action (CTAs).
A compelling call to action is the secret sauce that moves your audience from passive observers to active participants. It prompts them to take that crucial next step, whether it’s making a purchase, joining a community, or subscribing to your blog. In this guide, we’ll delve into the world of CTAs and provide you with invaluable insights and strategies to enhance your marketing campaigns.
Get ready to unlock the power of conversion and watch your conversion rates soar!
What is a call to action (CTA)?
In the realm of marketing, a call to action (CTA) is a catalyst that sparks action among your target audience. It’s the magnetic force that compels them to click, engage, and take the desired steps in your marketing campaign. Whether it’s clicking a link, leaving a comment, making a purchase, or exploring your online store, a well-crafted CTA can be a game-changer.
A call to action can take up different forms:
- Text link
- Button
- Plain text with no link
In this comprehensive guide, we’ll dive deep into the world of CTAs, revealing strategies and best practices to help you unlock their true potential. Get ready to ignite action, drive results, and propel your marketing efforts to new heights!
CTA best practices
Crafting an effective call to action (CTA) is an art form that can significantly impact the success of your marketing campaigns. To maximize conversions and inspire action from your audience, it’s essential to follow proven CTA best practices. Here are some key guidelines to consider:
- Clear and Concise Messaging: Use concise and compelling language that clearly communicates the desired action to your audience. Make it easy for them to understand what they need to do.
- Action-Oriented Verbs: Utilize strong, action-oriented verbs in your CTAs to create a sense of urgency and motivation. Words like “buy now,” “sign up,” “join,” or “explore” can drive immediate action.
- Placement and Visibility: Position your CTA prominently on your website or marketing materials, ensuring it stands out and is easily visible to your audience. Consider factors like colour, size, and placement to draw attention.
- Eye-Catching Design: Design your CTA to be visually appealing and attention-grabbing. Use contrasting colours, bold fonts, and compelling visuals that align with your brand’s aesthetics.
- Mobile Optimization: As mobile usage continues to rise, optimize your CTAs for mobile devices. Ensure they are easily clickable and provide a seamless experience across various screen sizes.
- Personalization: Tailor your CTAs to resonate with your target audience. Use language that speaks directly to their needs, desires, and pain points, creating a personalized connection.
- A/B Testing: Experiment with different CTAs to find the most effective ones. Conduct A/B tests to compare variations in wording, design, and placement, and analyze the data to optimize your CTAs further.
- Urgency and Scarcity: Create a sense of urgency or scarcity in your CTAs by incorporating phrases like “limited-time offer,” “exclusive deal,” or “ending soon.” This can motivate your audience to take immediate action.
By implementing these CTA best practices, you can increase engagement, drive conversions, and propel your marketing efforts to new heights. It’s time to master the art of the call to action and unleash its true potential for your business.
CTA buttons: Why they matter & how to use them
When it comes to marketing, integrating call-to-action (CTA) buttons across various platforms is essential for driving customer action. While plain-text CTAs with hyperlinks serve their purpose, clickable CTA buttons can elevate your results to new heights.
Even social media giant Facebook recognizes the value of clickable CTA buttons, offering them as an integral part of their ad campaigns. Similarly, landing pages adorned with eye-catching “Sign Up Now!” buttons in vibrant colours have repeatedly proven their ability to significantly increase conversion rates.
Research supports this notion, with studies revealing that incorporating CTA buttons in article templates led to an impressive 83% boost in conversions, while e-commerce conversions witnessed a remarkable 22% increase. Copyblogger’s experience echoed these findings, reporting a notable 45% surge in conversion rates simply by transforming CTAs into button formats.
Harnessing the potential of clickable CTA buttons on platforms such as landing pages, websites, blogs, newsletters, and emails can greatly enhance your marketing efforts and drive more favourable outcomes. Embrace the power of well-designed CTA buttons to elevate your conversion rates and unlock the full potential of your marketing campaigns.
Exploring the Main Types of CTAs: Driving Action and Achieving Your Goals
When it comes to crafting an effective call to action (CTAs), understanding the main types and their specific purposes can greatly impact your marketing success. Each type serves a distinct goal and prompts different actions from your audience. Let’s delve into the main types of CTAs and how they can support your objectives:
Sign Up
Encourage readers to sign up for newsletters, email notifications, webinars, events, free trials, or online courses. This CTA aims to generate leads and capture valuable contact information for future marketing campaigns. By enticing users to provide their email addresses or other relevant details, you can expand your subscriber base and build a pool of potential customers.
Subscribe
This CTA is commonly used in company blogs, inviting readers to subscribe to their email lists. It helps build relationships with potential customers without requiring an immediate purchase. By subscribing, users opt-in to receive regular updates, industry insights, or exclusive content from your brand. This ongoing communication can nurture leads, establish credibility, and increase the likelihood of future conversions.
Get Started
Request multiple actions from consumers, such as starting a free trial, completing a quiz, or engaging with your business. It’s an interactive CTA that initiates customer involvement and fosters a deeper connection. By encouraging users to take a tangible step forward, such as exploring your product or taking an interactive assessment, you provide them with a firsthand experience of your offerings and increase their investment in your brand.
Join Us
Invite readers to join your business by following your social media accounts, participating in online communities, or connecting in various ways. Online groups can serve as excellent sources for lead generation and targeted digital marketing campaigns. By encouraging users to engage with your brand through social media platforms, community forums, or other interactive channels, you can cultivate a loyal and active audience. This engagement can result in increased brand awareness, customer loyalty, and valuable user-generated content.
Try for Free
This CTA leverages the enticing power of the word “free” to encourage potential customers to try out your product or service before making a purchase. It reduces barriers to entry and enables users to experience its value firsthand. By offering a free trial, demo, or sample, you provide an opportunity for users to evaluate your offering and understand its benefits. This can instil confidence in their decision-making process and increase the likelihood of conversion.
Learn More
When you have extensive information to convey about your product or service, a “learn more” CTA provides an opportunity for interested individuals to gain deeper insights. It allows them to opt in and access additional details, helping them make informed purchasing decisions. By providing comprehensive information about your offerings, features, benefits, and case studies, you empower users to evaluate your solution and understand its relevance to their needs. This CTA supports their research process and positions your brand as a trusted source of valuable information.
8 CTA Examples: Inspiring Action and Driving Results
1. Uber
Uber’s CTA is concise, visually appealing, and tailored to multiple target audiences. With clear icons and minimal text, it effectively communicates the value proposition for Uber drivers, Uber Eats customers, and Uber riders. The headline message, “Get in the driver’s seat and get paid,” taps into people’s motivation to earn income. The primary CTA, “Sign up to drive,” is straightforward and impossible to miss, supported by a black button on a contrasting white background. The image featuring a mature woman wearing a face mask and gloves reinforce the message of inclusivity and safety for both drivers and passengers.
2. Spotify
If prizes were awarded for brevity, Spotify would win with this webpage. The simple, three-word headline is enough since most people are already familiar with the service.
The subhead reminds users they can enjoy music or podcasts on the service. The blue and green colour scheme is simple and bold. The CTA button has a short, strong message: “Get Spotify free.” Subscriptions are available, but customers can opt for the free version.
3. Netflix
For the online streaming company Netflix, the CTA button is the most prominent part of the page. It’s a bright-white email box with a red CTA button reversed out of a dark picture showcasing the company’s products. Here, the “Get started” CTA means sign up now. A subhead minimizes risk by reminding readers they can “cancel anytime.”
4. Square
Square supports businesses with point-of-sale (POS) software and other accounting and financial services. This message, describing a point-of-sale software solution for every business, is simple. The CTA is the only pop of colour and gives a compelling free trial offer. A second CTA lets you contact sales if you’re not quite sure.
5. Instagram
Notice the unusual feature of two call to action buttons at the bottom of the screen. Instagram is used as a mobile app, so these CTAs give users the choice of downloading the app from either the App Store or Google Play. This is a good tactic for any business that offers an app. There’s also a “Log in” CTA if you’re already an Instagram user.
6. Slack
Slack, a business communication platform, addresses two audiences with this webpage. The “Try for free” CTA is for potential customers to begin a free trial. Another CTA is beside it and in a different colour: “Sign up with Google.” Using two CTA buttons in different colours is one way to invite two different audiences in one promotion.
7. Brooks Running
Brooks Running specializes in running and hiking shoes and apparel. Their broad selection of specialized shoes can cause analysis paralysis in a new customer. Brooks Running offers a quiz on a landing page to help runners find the best shoes for their training regimen. Both the headline (“Find your perfect pair”) and the CTA (“Take the quiz”) are strong and simple.
8. Apple
As a case study in e-commerce, the homepage for Apple shows that less is more. The headline is simply the name of the new iPhone. Note the CTA is just a link in a different-coloured text. Website visitors have two options: “Learn more” or “Buy.”
Maximize the Potential of Your Brand
Crafting a compelling call to action (CTA) can significantly impact your brand’s success by inspiring potential customers to take action. However, creating a strong and persuasive CTA can be a daunting task. Fortunately, you don’t have to tackle it alone.
If copywriting and A/B testing are outside your area of expertise, consider enlisting the help of a skilled professional. With the Upwork Project Catalog, you can easily connect with independent content marketing experts who specialize in attracting and engaging your target audience. Don’t miss out on optimizing your brand’s performance – start exploring your options today.